About Us

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The Building Guide and Aim High Publishing

The Building Guide (previously known as Homeowner’s Building Guide) is a magazine/directory that has been published since 1991 and by us since 2006.

It is regionally focussed and includes key points out of the Building Act for people doing new builds or home renovations and is the only magazine like this to be distributed through local Councils to people picking up application forms for building consents.

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We have published the Building Guide since April 2006 and BoB – The Business of Building since January 2008. We introduced Design Guide in 2012 and Yiju, the NZ Property Investment & Building Guide for the Chinese market in 2014.

In 2004, my wife and I added a major extension on to our 1940s ex-State duplex and renovated the old part of the house. That process made me realise how little I knew about building, how much I loved what we did, how little I was aware of the options for different products out there and what they offered, and how little there was in the way of information for homeowners.

Things have changed a bit since then but it’s not easy finding the information that’s out there.

We’ve set this site up to make it easy for you.


About Me – Mark Graham – owner of Aim High Publishing Ltd

7 Winsomere Cres, Westmere , Auckland 3 December 2008 Herald on Sunday Photograph by Getty Images
7 Winsomere Cres, Westmere , Auckland 3 December 2008 Herald on Sunday Photograph by Getty Images

I worked in advertising agencies and media companies for 20 years, including TVNZ, ACP Publishing, Young & Rubicam, McCann Erickson and more. Past clients include XTRA, Sky TV, Sun Direct Insurance, Mazda, and Panasonic.

At TVNZ I became involved with interactive television projects and produced several of the very first fully interactive TVCs in the world. I was initiator and project manager of the first website with realtime insurance quotes for Sun Direct Insurance and was part of the team that pitched and won work from XTRA during their launch. I was part of the team that won the Direct Marketing Association’s (DMA) Grand Prix prize for the Sun Direct campaign and the Marketing Award for Retail at the TVNZ/Marketing Magazine Awards, and three bronze medals at the following year’s DMA Direct Marketing Awards.

For the six years prior to buying the Homeowner’s Building Guide and website, I was General Manager of Dow Communications, publishing such titles as Grocers’ Review, Conventions New Zealand Planner, HortSource, experience and associated websites. I’ve also done project work for the Ministry of Tourism, Ministry of Economic Development, HuntGlobal, Tourism Dunedin, and Destination Lake Taupo.

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